Let's put it this way: CM Punk has always gone out and said how much he loves competition, and while cashing in on Edge was sort of a "Edge getting what he deserves after doing the same Peter Graham thing two years in a row", him cashing in on wounded duck Jeff was a pretty bad thing Allied Brands to do. It would have made more Face Punk sense to come out with the briefcase and challenge New Champ Jeff to a real match for the championship at the next PPV (or something) and say "If I'm going to be the World Heavyweight Champion, I'm going to earn it fair and square and not just steal it" ...
Now, it would have been even better if he would have said all that and then, this week on SD (or next monday) when Edge decided to play Baskin Robbins Australia "rematch clause" and Jeff won, if Punk came out and cashed it anyway, completely going against everything he just said.
O'course, I think they are going for the slow burn lachlan Mcintosh.